direct / choreograph / write / produce / edit / color / vfx / creative direction

The Madrids are an award-winning creative team, as well as husband, wife & parents. Their ability to tell stories through detailed choreography has permeated beyond the dance world and into theatre, music, film, tv and online platforms.  From directing, to writing, to editing, to color and vfx, to producing, performing, and beyond, the Madrids are now expanding their reach as filmmakers, and show makers.

Notable work includes: Disney’s animated short Us Again, starring/choreographing Justin Bieber’s “Love Yourself” music video, Usher, Jungkook, several BTS songs, Billie Eilish, Flying Lotus & Kendrick Lamar, Omar Apollo, Ed Sheeran, MTV Video Music Awards nominees, Broadway, several Kpop artists such as Stray Kids, NCT, Seventeen, Riize, Ateez, Enhypen, MonstaX, SHINee, TXT, + more - UK Video Music Awards nominees, Cirque, World of Dance, So You Think You Can Dance, Dancing With the Stars, Netflix, Nike, Beats By Dre, viral videos, multiple champions at major dance competitions and more. Their online work has amassed over billions of views.

Most recently, Keone and Mari directed and/or choreographed three theatre shows including the Drama Desk Nominated Beyond Babel, the Britney spears broadway musical Once Upon a One More Time, and the Broadway-bound The Karate Kid musical. Additionally “Us Again,” a Disney animated short film told entirely through music and dance, was shortlisted for an Academy Award and won the NAACP Image Award for Animated Short Film. Two shorts films that they directed/wrote, Lolo and Roboto received awards at numerous film festivals and played at Oscar-qualifying festivals. Keone is creative director and choreographer for Omar Apollo’s new album and tour God Said No.